Autonomous Vehicle Parking Using Finite State Automata Information Technology Essay

Autonomous Vehicle Parking Using Finite State Automata Information Technology Essay Our project is based on the autonomous parking using finite state automata. The invention of the autonomous parking system in which the elevator, lifter and computer are connected in group such that each unit swap information as it require and then the system calculating processes of loading and unloading a car, issuing the parking ticket and then identifying the parking ticket. The parking system include a elevator , lifter, computer, database for storing vehicle number data and information data which only display that how many car are parking in different floors and then elevator load car , park in vacant floor and unloaded the car one by one and. The process of elevator is to pick and lift the car from ground to parking area and then back to it owns position. The present invention narrates to a system of controlling a autonomous parking system and calculating a parking fee and more principally to a parking control system to which a computer, a control unit, a parking ticket issuer, and a parking ticket recognizer are connected through a network for allowing any required information to be used among them. Description of the Prior Art Generally in a conventional autonomous parking system, a car is moved to a respective floor along hoist way with use of a lift, and then parked in respective parking space with use of pallets. In that system, a fee calculator and a parking ticket issuer are separately operated such that each operation of a parking machine, a parking ticket issuer, and the fee calculator is performed separately. History The parking of vehicles in the employment center of larger cities of the world has increasingly become a major problem. Not only is there insufficient available land for surface parking but the high cost of the land makes such a use economically infeasible. In addition, the aggregation of a large amount of vehicles causes traffic, environmental, aesthetic, and pollution problems. The solution to locate parking facilities in more remote areas where land cost are lower is also not feasible because of inconvenient distances to areas of employment and potential safety and security problem To construct large underground parking facility in these congested center city areas also create major problem because of the high cost of the instruction the multitude of underground utility encountered and the inevitable distribution to existing services during the construction period This complex situation indicates that the use of small low volume underground parking facility with the capability of the fitting within the existing infra structure would be highly desirable. Not only would be they be able to be located conveniently to the drivers destination but they also have potential to maintain the surface above the parking facility in a park Other generators that demand more convenient, close or adjacent parking solution include office buildings, apartments, hotels and institutions where surface parking would not meet the requirements by reason of restricted land area, high land costs, inconvenient access, security, and environmental factors. In response to these needs for alternative and convenient parking, the engineering group endeavored to engineer a solution. They had previously solved couples design challenges in the construction industry by utilizing an approach that included standardization and variety reduction in order to reduce construction costs and time and to provide greater consumer benefit. Their solution was autonomous parking system, a modular automated parking system that could be installed below or above ground, alone or in repeat modules. This approach provided the advantages of minimizing inconvenience, expediting construction time, and lowering construction cost. Its compact area permitted it to be built in center city areas, while avoiding the problems of interference with dense underground utilities and major disruptions to these services. INTRODUCTION Autonomous parking is an autonomous car planning from a line of traffic into a parking place to perform parallel parking. The autonomous parking intends to develop the ease and safety of driving in controlled situations where much attention and knowledge is required to steer the vehicle. The parking scheme is achieved by means of synchronized control of the steering angle and speed which takes into account the actual circumstance in the environment to make sure collision-free motion within the available space. OR The automated vehicle parking system for a parking facility that be in handle with a vehicle approaching or leaving the facility with RF signals, or the like, that identify the vehicle and sends the vehicle identification number, time of day, and lane number to a central computer for calculating the parking cost based on rates for each individual vehicle stored in the computer. [7] EVOLUTIONARY FUNCTIONAL TEST OF THE AUTONOMOUS PARKING SYSTEM THE AUTONOMOUS PARKING SYSTEM As an automobile manufacturer, DaimlerChrysler is continuously developing new systems in order to improve vehicle safety, quality, and comfort. Within this context, prototypical vehicle systems are developed, which support autonomous vehicle parking a function that might be introduced to the market in some years time. The autonomous parking systems regarded in this paper are intended to automate parking lengthways into a parking space, like shown in Fig.1. For this purpose, the vehicle is equipped with environmental sensors, which register objects surrounding the vehicle. On passing along, the system can recognize sufficiently large parking spaces and can signal to the driver that a parking space has been found. If the driver decides to park in the vehicle can do this automatically. Fig 1: Functionality of Autonomous Parking System [1] In Fig.2 the system environment for the autonomous parking system is shown. The inputs are sensor data, which contain information on the state of the vehicle, e.g. vehicle speed or steering position, and information from the environmental sensors, which register objects on the left and right hand side of the vehicle. For output the system possesses an interface to the vehicle actors, where the vehicles velocity and steering angle will be set. The internal structure of the autonomous parking Fig 2: System Environment- [2] The parking space detection processes the data from the environmental sensor systems and delivers the recognized geometry of a parking space if it has been detected to be sufficiently large. The parking controller component uses the geometry data of the parking space together with the data from the vehicle sensors to steer the vehicle through the parking procedure. For this purpose, velocity and steering angle are set for the vehicle actors. Fig 3: Subcomponents of Autonomous Parking System [3] Some proposals for solving of parking problems A good decision is to be built automated parking systems for cars preferably served by stacker cranes (see fig 4), that are the basic element of the automated warehouse structures. Fig 4: [4] Brief Description about FINITE STATE AUTOMATA Finite-State Automata A finite-state transducer whose output components are ignored is called a finite-state automaton. Formally, a  finite-state  automaton  M is a tuple , where Q,  , q0, and F are defined as for finite-state transducers, and the transition table  Ã‚  is a relation from Q ÃÆ'- (  Ã‚  {}) to Q. Kinds of Finite State Automata 1. DFA 2. NFA What is NFA? In the theory of computation, nondeterministic finite automaton (NFA)  is a  finite state machine  where for each pair of state and input symbol there may be several possible next states. This distinguishes it from the  deterministic finite automaton  (DFA), where the next possible state is uniquely determined. Although the DFA and NFA have distinct definitions, it may be shown in the formal theory that they are equivalent, in that, for any given NFA, one may construct an equivalent DFA, and vice-versa: this is the  power set construction. Both types of automata recognize only  regular languages. Non-deterministic finite state machines are sometimes studied by the name  sub shifts of finite type. Non-deterministic finite state machines are generalized by  probabilistic automata, which assign a probability to each state transition. Formal Definition Two similar types of NFAs are commonly defined: the NFA and the  NFA with ÃŽÂ µ-moves. The ordinary NFA is defined as a  5-tuple, (Q, ÃŽÂ £,  T,  q0, F), consisting of a finite  set  of states  Q a finite set of  input symbols  ÃƒÅ½Ã‚ £ a transition  function  T  :  Q  ÃƒÆ'- ÃŽÂ £ à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Ã‚  P(Q). an  initial  (or  start) state  q0  Ãƒ ¢Ã‹â€ Ã‹â€ Ã‚  Q a set of states  F  distinguished as  accepting  (or  final)  states  F  Ãƒ ¢Ã…  Ã¢â‚¬  Ã‚  Q. What is DFA? In the  theory of computation, a  deterministic finite state machine-also known as  deterministic finite state automaton  (DFSA) is a  finite state machine  where for each pair of state and input symbol there is one and only one transition to a next state, as opposed to a  nondeterministic finite-state machine, which has the possibility of multiple transitions . DFAs recognize the set of  regular languages  and no other languages. A DFA will take in a string of input symbols. For each input symbol it will then transition to a state given by following a transition function. When the last input symbol has been received it will either accept or reject the string depending on whether the DFA is in an accepting state or a non-accepting state. Formal Definition A DFA is a 5-tuple, (Q, ÃŽÂ £, ÃŽÂ ´,  q0,  F), consisting of a finite set of  states  (Q) a finite set of input symbols called the  alphabet  (ÃŽÂ £) a transition  function  (ÃŽÂ ´Ã‚  :  Q  ÃƒÆ'- ÃŽÂ £ à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Ã‚  Q) a  start state  (q0  Ãƒ ¢Ã‹â€ Ã‹â€ Ã‚  Q) a set of  accept states  (F  Ãƒ ¢Ã…  Ã¢â‚¬  Ã‚  Q) Finite State Machine of Autonomous Vehicle parking Language (L) = {pick car, first floor, second floor, third floor, go to, back, ground, elevator} Third Floor Second Floor First Floor Elevator Ground stand Back into position goto Pick Car back goto goto goto Back back goto goto Fig 5 Finite State Machine of Autonomous Vehicle parking NFA to DFA Finite State Machine of Autonomous Vehicle parking Let assigned digit code to each statement in above machine. e d c b a 0 0 1 0 1 1 1 0 0 1 1 Tabular Form S x I 0 1 a A B b A cde c A D d C E e D error cde Acd de acd Ac bde de Cd E ac A bd bde Acd cde cd Ac de bd Ac cde b a cde cd de ac bde DFA Machine 0 0 1 0 1 0 acd 1 1 1 0 0 0 bd 1 0 1 1 0 0 Q={a,b,c,d,e} q0={a} qf={a,c,d,e} Language= {0,1} S=Q X I S= (a, 0) = a S= (a, 1) = b S= (b, 0) = a S= (b, 1) = cde S=(c, 0) = a S=(c, 1) = d S= (d, 0) = c S= (d, 1) = e S= (e, 0) = d S= (e, 1) =error Autonomous Parking Solutions Autonomous parking solutions are capable to way store huge number of vehicles within sufficient space. How Autonomous Parking System works The procedure of autonomous parking solution begins as soon as elevator come to pick the car, the door I s then closed and after that stored into vacant parking space and automatically return to entry box when we press the button. Maximizing the use of space for parking Besides the ease of parking for the user, maximum parking capacity is guaranteed because there are no slopes of carriageways with the autonomous parker. Reasons why Autonomous Parking System is the ideal solution There are several reason why autonomous park is the ideal solution because whenever and wherever the huge number of vehicle park need to be park over the available space, e.g. optimum access times, comfortable operation, protection against theft, robbery, burglary and harm, low maintenance requirements, and last but not least, high adaptability to the individual garage planning project with respect to the options regarding maximum possible car heights. [6] Automated Parking General Descriptions Below is a list of terms and definitions to better assist you in understanding the nomenclature in the FATA Sky parks automated parking systems. Entry section The point where the driver parks their vehicle. Exit section The point where the driver retrieves their vehicle and where the APS will transport the vehicle when the request is made. Joint Entry and Exit The vehicle is dropped off and picked up at the same section. This option requires extra space allow for a turntable to turn the vehicle around. Turntable Speeds up the retrieval time by simplifying the exit system in combination sections. The vehicle is turned 180 degrees and is ready to be driven forward out of the Combined Entry/Exit module, rather than being backed out. Robot Shuttle The mechanical part of the system that picks up the parked vehicle in the entry/exit or combo section and moves the vehicles horizontally along the primary walkway to a vertical lift or available parking space. Multiple robots can be used. Dedicated Robots Robot shuttles that are dedicated to each parking floor. benefit once the vehicle is put down on a vertical lift the robot can retrieve another call on that level. The dedicated choice is generally a faster system. Roaming Robots Robot shuttles that travel through the system with the vehicles on them by riding up on a end-of-aisle lift. Benefit less robots are used, but release times are compact. Autonomous The robots move separately from each other. Advantage if a robot requires service the efficiency of the system is only modestly affected. Off-Corridor Vertical Lift The portion of the system that moves the vehicles vertically from the entry level to an above/below ground-parking floor. Used in conjunction with dedicated robot shuttles and only transfers the vehicle to alternate floors. Typically used on systems that have a robot aisle greater than 75-100 in length to increase delivery speeds. End-of-aisle Vertical Lift The section of the system that moves the vehicles vertically from the entry level to an above/below ground-parking floor. Used in combination with Roaming robot transports and lifts the robot carry and vehicle to alternate floors. Typically used for systems with a robot aisle less than 100 in length. Layout The organization of the parking structure including the demonstration of parked vehicles off of the robot aisle. Conventional parking pass on to the typical concrete parking structures with vehicle slope access to multiple floors. Non-Automated Queuing Time Queuing time refers to the time necessary the system is busy before another vehicle is allowed to enter the system. Queuing time is dependent relative on the entry and exit time of the driver (length of time to depart or enter the parked car) and the amount of automated lifts, robots, and entry / exit modules utilized. Attendant Requirements No attendant is required, however, an attendant is useful in assisting drivers to negotiate the system. If the parking lot is open to the public and not strictly the building tenants, an attendant is recommended. Benefit of parking Guidance System/Autonomous Parking System The obvious benefit of automated parking systems  is the ability to fit more cars in less space which can solve many parking problems, but there are many other benefits to the developer, operator,  consumer and society in general.   For example, consider the countless acres  of open space consumed by  parking lots  and all the storm water runoff generated by that entire impervious surface.   Self park ramp garages  are more efficient, but still take twice the space as an automated parking facility.     By contrast, automated parking garages are a green solution since they  preserve open space,  have low energy consumption and have no carbon emissions, because vehicles are shut off before being parked in the system. General benefits Decrease in time spent for searching parking. The efficiency and accessibility benefits from reduced searching can also cause good result in some lessening in accidents due to reduced driver frustration Reduced pollution. Changes in pollutant emissions due to Parking Guidance information are most closely related to changes in overall travel time, for example, yearly pollutant release are reported to have been reduced due to a PGI system in Munich, Germany. Reduction in traffic jams due to fewer cars driving around for spaces searching.   Elimination of stand in line entering parking facilities because drivers will not go to a facility where there is no available space.   Reduction in unlawfully parked vehicles.   Better distribution of flow and parking demand through the area. Autonomous parking systems result in higher revenues and profitability for the parking facilities.   Operator Benefits    Reduced labor    Reduced liability    Reduced lighting HVAC      Total control over access enforcement Consumer Social Benefits    Eliminate fender benders    Eliminate theft and vandalism    Reduce carbon emissions    Preserve open space Highlights of autonomous parking The main highlights of the automated parking systems served by stacker crane in comparison with other systems are: optimum use of the available space, minimum room of a parking automobile, no need of platforms and staircases, module principle of building, that meets the requirements of the clients, shortening the time needed for building a parking system, Less time for parking and forwarding because of the high traveling speed of the stacker crane and simultaneously vertical and horizontal movement and so on. Examples of Autonomous Parking System Features of Hoboken, New Jersey Benefits of the autonomous parking system include: optimization of space utilization, security, convenience, lower garage owners liability insurance, greater reduction schedule, lower lighting and ventilation requirements (no cars driving around inside; no people go inside), and lower emissions and less pollution (clean parking system). Car Towers at the Autostadt: A Hive for Beetles Fig [5] Features The Car Towers is a 20-story tall car storage space tower in Wolfsburg, Germany. Its owned operated by Volkswagen, which enlighten why all the cars around 800 at full capacity are VWs. The Car Towers has often been used to demonstrate public parking garages of the future even though its a private endeavor that merely allows VW to save space. Dubai Robotic Car park Fig - [8] Features The robotic car park in Deira, Dubai (above) doesnt have the enough storage space of the Car Towers (14 cars instead of 800) but it is practical, workable and open for business. A 67-car capacity robot car park in New Yorks Chinatown works on the same principal. CONCLUSIONS The future belongs to the automated parking garages and the efforts made in this direction account for the investments. Automated parking garages are better decision from the social point of view. For example the owners of cars who park their cars in parking automat are forced to pay higher parking charges. This is extremely important in order to shorten the time for servicing a single cell for parking, which is a basic criteria in building automated parking systems for cars. Summary The primary purpose of this autonomous parking study was to determine short-term and long-term recommendations to improve parking in cities. The parking study initially evaluated existing conditions, determined primarily through reviews of background materials (including previous parking studies), . The examination of existing conditions provided the baseline data from which future development, with its impact on parking supply and demand, could be evaluated. Finally, parking alternatives were considered to address future needs, as well as improve the utilization and efficiency of existing parking resources. Future parking alternatives included potential parking supply changes, as well as general parking management strategies.

Unilever in Brazil

The Importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit . Attribute Importance, Brand Positioning, And Consumer Expectations In the North East Exhibit 1 Source: – Milliner Research Cleanliness which has a 24% Importance helps to determine the motivation of the consumers; they believe that cleanliness Is part of their social status; It also caters to heir need for being part of the society.Only 28% household own a washing machine and the rest 72% household†s washing attitude (behavior) is to scrub the clothes with laundry soap and then add bleach to remove tough stains and only add a little detergent powder at the end to make the clothes smell good. So their perception about detergent powder Is that It Is only for good smell. In the EN, people consid er washing clothes as more of a leisure activity because the activity is generally taken up outdoors (physical environment), in the nearby ponds where people can socialize amongst each other.This is an Important aspect of the culture of EN, which differentiates it from the people of SE. As the social needs (Moscow†s hierarchy of needs theory) of the people are reflected in cloth-washing activity. The influences of mother in the decision making process is substantial in the case of detergents(FMC). Moreover the frequency of washing clothes is higher as they believe that cleanliness of clothes reflect on the responsibility taking behavior of the mother. Low income consumers were attached to boxes and regarded anything else as good for only second-rate products.Mom is positioned specifically to be used in gashing machine which shows that it is targeted for the people belonging to a higher social class. Southeast Region: The lifestyle of people of this region is better than EN whi ch is evident from the 67% of households owning a washing machine. The washing attitude Is more using a machine than hand wash. Hence the consumption of detergent powder Is more as against EN. Their learning from the washing experience is that hard stains are not cleaned in a washing machine in spite of using the most expensive Ana Test product. So teen need to use laundry soaps Tort cleaning ten tough stains on collars.This behavior has led to an 88. % penetration of laundry soaps. Players and brands in Brazil and their strategy: Milliner is the leading player in the detergents industry with a market share of 81%, with the detergent division in the cash-cow phase (as outlined in the BCC growth-market share matrix), helping the company generate funds to fuel the growth of its upcoming segments of home-care and personal-care products, which were still at a nascent stage. The market structure could be considered as a duopoly, with Milliner and P&G as the major players in the organized market.The market has been broadly categorized into the detergent odder and the laundry soap segments. The former is predominantly used in the SE part, while people in the EN used it in little quantity to make the fabric smell good. Hence, the growth of this segment was comparatively higher (stood at 17% against 6% for laundry soaps). The entry barriers were quite high for the detergent powder segment because of high investment in terms of the capital outlay, as sophisticated processes and machines were used in the manufacturing process.At 75%, Milliner†s share of the EN detergent market is below its national average as against P&Gs market share which is slightly above its sectional average. The local brands make up for only 8% of the share. A detailed breakup of the market share of each of the brands is shown in exhibit 2. Market Share and Wholesale Price of Major Brands in the Laundry Soap and Detergent powder categories in Northeast in 1996 senses Detergent Powder 70. 00% 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% 0. 0% Laundry Shop Exhibit 2 Source: – Nielsen On the other hand, the laundry soap segment had low entry barriers because of the ease of the manufacturing process for soaps, as it could be produced relatively easily using animal fats and oils. The water in EN is soft as compared to SE region. Thus the amount of foam created is more leading to a higher usage and also appealing the consumers. Milliner faced competition in this segment from other established local players, like AS whose brand BEMA-tee-vi had an market share. SOOT ANALYSIS Strengths: 1.Milliner is leading the detergent powder category with 81% market share achieved with mainly three brands; Mom one of Brazil†s favorite brands across all categories; Minerva the only brand to be sold as both detergent powder and laundry soap; and Campfire, Milliner†s cheapest brand. . Brand Recognition: a. Milliner brands have a good market position as it was a pioneer of the consumer goods industry in Brazil. As against the other brands in the market, Milliner products have the higher % of brand knowledge, market penetration and top-of-mind awareness.Weakness: 1 . Distribution: Milliner is lacking the expertise in distribution of its products among the small outlets. In approximately 75,000 small outlets it is hard to find any of the Milliner products. Local distribution is important as the low-income consumers rarely shop in large supermarkets like Wall-mart. . Price: EN is a price sensitive region. For such consumers price = quality. So Milliner†s premium brand, Mom is perceived as a high quality at a premium position, while the other Milliner brands are considered to be of inferior quality. . Mom is regarded as the best product while the others are hardly able to satisfy the customers† expectations. 4. No prior knowledge or experience of dealing with low-income consumers. Opportunities: 1 . The EN market has good scope for growth. The re is a big possibility of better business with respect to the low-income consumers. 2. P&G has not entered into the laundry soap market. So Milliner only has a few local competitors. And since the usage of laundry soap is the maximum in EN, Milliner can capture the market for laundry soap. 3.The purchasing power of the low-income consumer has grown by 27% during 1995-96 which will probably lead to an increase in the usage of detergent. 4. The EN is 48 million predominantly low-income consumers whose consumption is 42,000 tons of detergent and 81 ,250 tons of laundry soap which is a big number. 5. Brazilian government is providing tax incentives to encourage investments in EN. 6. EN women wash frequently (5 times per week). Cleanliness is part of their culture. Also the symbolic value they attach to cleanliness is of high regard. . 28% of EN has washing machines. 8. Popularity of laundry soaps is higher in EN region due to the softness of the water in this region. Threat 1 . Brazil (EN) has illiteracy rate of 40% which can lead to unemployment. Such factors can have an adverse effect on the purchasing power. 2. P&G is a strong competitor in detergent powder market with Ace ranking third in the market share. 3. The R&D of P&G as a whole is far advanced than Milliner. Strategy for Milliner in Brazil Marketing communications strategy options (Chris Fill, 2005, Peg. 32) Strategy Pull Push Profile Target audience Consumers End-user bib customers Channel intermediaries All relevant stakeholders Message focus Product/ service Product/service The organization Communication goal Purchase Purchase Developing relationships and distribution network Building reputation The push strategy is aimed at pushing the product through the channel intermediaries and then finally to the end users. Whereas a pull strategy is aimed at pulling the consumers to retailers.A successful marketing involves a mixture of push through the trade and pull from consumers and thus the two areas are not mutually exclusive. , Peg unlived can Implement ten Tooling strategies: 1 . Push Strategy (Promotional Strategy) (Chris Fill, 2005) Manufacturer Wholesaler or Distributor Direction of Communication Retailer or value-added reseller Consumer or buyer The consumers in Brazil have a strong brand knowledge and top of mind awareness for the Milliner products. Mom is regarded as one of the premium products and does not have a close competitor.But this product is beyond the budget of the low- income consumers and hence the people of this particular sector cannot afford this brand. But by taking the advantage of the brand success, there are two options that Milliner can adopt: 1 . Launch a completely new product under the brand name of Mom with different detergent formulae. 2. Use one of the brands that satisfy the requirements of the low-consumer of a detergent from its existing portfolio. There is a disadvantage with the 1st option; the cost involved in the R&D in formulating a deterg ent from the scratch would be an additional expense in the budget.In option 2 t is not certain if the launch of an existing brand from the portfolio will be interpreted the way it is expected. The risk involved in the 2nd option is higher than the price factor in option 1. Thus option 1 although involves more time is a much wiser decision. Hence under the brand extension, launch a new product under the Mom brand (family) umbrella. Therefore the marketing mix (4 AS) for this strategy would be: Product: Package the product in different quantities of games, games and 1 keg so that it is affordable for people having either a weekly or a monthly budget.Like every other product of Milliner let this new product also be distributed in boxes as the low-income consumers consider anything other than a box to be inferior. At the same time design the packaging in such a way that it protects the contents from humidity and also very attractive to pull the attention of the buyers. Include pictures of popular parties like Carnival so that people can relate it to their rich cultural background. Price: Keep the price of this new product definitely less than Mom but almost of the same range as Campfire since for the low-income consumers price= (is equal to) quality.Hence lesser the price, the more it is vulnerable to be perceived as a low standard product. The wholesale price of Campfire is 1. 7/keg so the pricing for the new product could be between 1. 5 and 1. 7 per keg. Promotion: Promotions in this case rules out some of the forms like personal selling as the targeted market is very large, also television marketing as most of the people are low-income families, even magazine ads as most of them are illiterate.So the forms that will make an impact on the consumers are: direct marketing, buzz, word of mouth, banners with simple messages relating to the cultural and religious history EN has. Concentrate on visibility of the products in small stores so that when customers enter t he store they should realize that there is a new product which is catering to their needs, this way create an Montreal Impact on ten minas AT ten consumers Tort Tanat product. Place: Milliner lacks the distribution skill in EN.More than 75,000 small outlets don†t have any of the Milliner products. So the first step towards placing the new product is to make sure Milliner does a strategic distribution among the small outlets as the consumers in EN usually shop at a nearby store instead of going to large stores. Also considering the fact that 21% of consumers in SE are in the social class E, the new product should be carefully placed among the small outlets even in the SE region. 2.Pull Strategy(Selling Strategy) (Chris Fill, 2005) Communication Flow Originator or manufacturer Wholesaler Flow of goods and services Retailer Customer The consumption of laundry soap in Brazil is (6. 8+20. 4) keg and the detergent consumption is (12. 9+11. 4) keg. These figures reveal a very importa nt fact that many of the consumers are still tied to laundry soap and so by using the â€Å"pull† strategy, Milliner should attract these laundry soap consumers towards detergent powder. The pull strategy is successful when people have brand awareness and go to the shop to buy a particular product.So considering the washing habit (detergent powder in a very small quantity only for good smell), one of the ways of pulling the customers towards the detergent usage is by giving a small sachet of the new product for free with every purchase of a laundry soap(Minerva). By doing this the consumers would be forced to use the product and if the performance of the new product is convincing to them then the chances of people switching to detergent is tie high, which in turn will increase the brand recognition of the new product and as a result it would be a success of the pull strategy.Also once the consumers start buying the new product reward them by putting some coupons inside the pa ckaging so that the consumers are motivated to buy it the next time. Moreover, certain freebies like a container to store the detergent, a spoon to measure the quantity of detergent to be used in a given amount of water, can be deployed during the initial phases of launch of the product.One more way to increase the brand awareness of the new product is to vive a demonstration of the new product in and around the small outlets or at places most visited by the targeted consumers. Refill packs should be produced, and the product should be made available across all locations, because of the very nature of the product which is that it is a low-involvement one, and people would not travel long distances to buy the product.Since the product is targeted to a low-income and price sensitive segment, the company should make sure that it optimizes the distribution network and save on the logistics cost so as to transfer the benefits to he end consumer. While the product is gaining more brand lo yalty, the producer/ manufacturer should make sure that the new product is available on all the shelves (small stores, large malls) Tanat consumers can possibly reach out to. 0 encourage this give suitable incentives/rewards to the dealers. Thus convince the retailers to stock up in response to the demand created for the new product. The success of the new product can be achieved by striking a perfect balance between the push and pull strategies. So push or launch the product into the market and create awareness or the same and through the pull strategy create a strong affinity for the new product thus converting the laundry soap users to detergent powder.

Who is Discussing New York State Ela Test Essay Samples and Why You Should Be Worried

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